Starting a Business in Berlin

6 7 Starting a Business in Berlin A Beginner’s Guide CONTENTS How does financing work and where does the money come from? Financing with your own resources and initial takings 68 Credit financing from financial institutions 7 0 Bank loans with public funding 7 1 Further funding options 74 Crowd-funding and crowd-investing 75 What sort of insurance do I need? Personal insurance 78 Business insurance 8 1 For the near future Additional institutions to be aware of 84 Where can I find more help? 89 Helpful websites 9 0 Important terms and names 9 1 Imprint 94 General Information Before you start 8 What are my strengths? Personal qualifications 14 Where do I fit in? 17 Legal Questions and Taxes What legal form should I choose? 2 6 A selection of legal forms and their special features 28 What name should I choose? 3 5 Key criteria when naming a company 3 6 What taxes do I have to pay? 39 Small business operator regulation 4 0 How do I plan my Business? Essential elements of a business model 4 6 Business plan 47 How do I start writing my business plan? 49 What should I include in my business plan? 5 0 Financial Plan Capital requirement and investment planning 5 6 The profitability forecast 58 Liquidity planning 6 2